Logo plays a vital role to fuel up the wheel of a business. A successful logo represents business it belongs to. Seeing logos customers can easily perceive the type of business. To stand out from the queue logos should be designed in such way that it leaves a scratch in customers for a long time. So, obviously as designers of exclusive logo ideas specially word mark logos we put our best effort to keep the design simple. We go through the following process to create epic logo:
We strive to note down each & every inputs from clients through questionnaire . While interviewing clients we ask about their preferences, vision & things they like or dislike to see in designs. Clients are often asked to give references if possible. References / samples often work best to explore client’s mind because some clients can’t express well what they actually seeking. At briefing stage we intend to grab all necessary information at a time so that we don’t need to disturb clients in their busy schedule.
After having sufficient informative briefings from client, our team jumps into brainstorming. We research in every possible way to generate ideas that best match client’s requirement. Client’s taste is given more importance while hunting ideas. Assigned design team conducts a deep analysis on the business organization itself, it’s competitors as well as the same business logo in the market if available so that we can present a completely unique logo.
All the ideas then are forwarded to artboard so that designers can give them a better look. With proper brush hits & colors combination each idea is digitalized using adobe illustrators & other applications. Designers try their best to illustrate the idea on pc as simple as possible so that the clients can modify them by themselves in future.
We send the digitalized version of all ideas to clients who evalutate designs from several aspects. Among all logo ideas clients then pick the best idea & direct us to right direction. At this stage they also tell us about preffereed fonts & colors. If selected fonts are not available free, we ask them to buy those fonts.
Designers make sure that the final selected logo is correctly scaled, colored, given right font & other tweaks according to client’s inputs. All required file formats are also handed over to clients with the final design. This is not the end! We ensure our clients to knock our door without hesitation if further help is needed because we value relationship.